THE FXB PURPLE RABBIT

In 1989, Albina du Boisrouvray founded the Fran?ois-Xavier Bagnoud Association, whose mission is to give AIDS orphans a future by reinserting them into society.

When their parents die, orphans are cared for by their extended family or by the community. But poverty and the spread of AIDS have meant that the capacity of families and communities to care for increasing numbers of children has been exceeded.

FXB has addressed this issue by developing the FXB Village Model, a sustainable community-based development program which creates a network of a hundred families, whose lives have been ravaged by poverty and AIDS. It enables them to achieve economic and social independence in three years, by providing the head of each family with an income generating activity.

At the same time, FXB provides the families with global support (nutritional, medical and psychosocial support, education and training, HIV prevention, legal support, support with saving and obtaining micro credit) until such time as they become independent.

Each Village costs 125,000 Euros for 3 years. Today there are 32 such Villages in Burundi, China, India, Uganda, Rwanda, and Thailand. FXB hopes that, with help, it will be able to found another 50 by the end of 2009. There are currently many operations running in conjunction with businesses and institutions.
In 1990, Albina du Boisrouvray founded the FXB Chair in Pediatric Allergy, Immunology and Infectious Diseases at the University of Medicine of New Jersey.

The first person to occupy the chair was Doctor James Oleske, a researcher and clinician who had been one of the first to show that HIV could be transmitted from mother to child. He made friends with a little boy who was ill and who had a toy rabbit that never left his side.
One day, the little boy called out to him:
"Please, could you look after my rabbit?"
"Why?" asked the doctor.
"Because I want someone to look after him when I'm not here any more..."
Since that day, the purple rabbit is always in the doctor's pocket and has become a friend to all his young patients.

To help the general public take part in their mission, FXB and the Trousselier company have created the "Purple Rabbit".

THE FXB PURPLE RABBIT
 〜トラセリアのFXBパープルラビット

フランス・トラセリア社は、世界中のエイズ孤児のために活動している "FXB International" の趣旨・活動に敬意を表し、その子供たちのために役立ててもらいたくパープルラビットの売上から3ユーロを寄付することにしました。
日本でもその活動に敬意を表し、日本総代理店の当社もフランス・トラセリア社と同様その活動を強く支持し、その活動に協力します。

※FXBパープルラビットの収益は、日本国内での"FXB International"の活動拠点がないため、フランス国内の団体を通じて、寄付されます。

3色各\1,260(税込)
※直営店セ・ミューにて限定販売

>>C'est Mieux/セ・ミューのご案内はこちら

>>FXB International の詳しいご案内はこちら